This textbook is one of the best-selling international business textbooks in the United States and the world. Widely used in both undergraduate and MBA level courses, this text has been translated into Spanish, Thai, and Russian, and adopted by professors in many countries. This textbook set the global standard for studying the environments and operations of international business. The elements of success that have driven this performance anchor our efforts to make this edition the best version yet. We believe these efforts result in a textbook that provides you and your students the best possible understanding of what is happening and will likely happen in the world of business.
Part I: Background for International Business
Part II: Comparative Environmental Frameworks
Part III: Theories and Institutions: Trade and Investment
Part IV: World Financial Environment
Part V: Global Strategy, Structure, and Implementation
Part VI: Managing International Operations