This book has been written with you in mind - explaining the how and why of everyone's role in marketing. Because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job. Marketing for Hospitality and Tourism gives you an innovative and practical introduction to marketing. Its style and extensive use of examples and illustrations make the book straightforward, easy to read.
Part 1 Understanding the Hospitality and Tourism Marketing
Process
Part 2 Developing Hospitality and Tourism Marketing
Opportunities and Strategies
Part 3 Developing the Hospittality and Tourism Marketing Mix
Part 4 Managing Hospitality and Tiourism Marketing