รูปภาพสินค้า รหัส9780131971929
9780131971929
-
ผู้เขียนJane P. Laudon, Kenneth C. Laudon

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รายละเอียดหนังสือ
รหัสสินค้า: 9780131971929
จำนวน: 607 หน้า
ขนาดรูปเล่ม: 215 x 275 x 24 มม.
น้ำหนัก: 1460 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education, Inc. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 9 เดือน -- ปี 2006
:: เนื้อหาโดยสังเขป
Management Information Systems: Managing the Digital Firm, Ninth Edition, is based on the premise that information systems knowledge is essential for creating successful, competitive firms, managing global corporations, adding business value, and providing useful products and services to customers.
One of the certral questions facing managers today is how to optmize their firms' returns on their information systems investments. In the United States alone, capital expenditures for computing and telecommunications equipment and services will amount to an estimated $1.8 trillion in 2005. Accordingly, one central focus of this book is to help managers make better decisions about technology and to achieve the maximum value from their imformation technology investments. We do this in part by describing how contemporary real-world managers and firms make these decisions, and in part by providing you with analytic concepts that you will find useful in making decisions in the future. This book provides an introduction to management information systems (MIS) that undergraduate and MBA students will find vital to their professional success regardless of their major area or concentration.
:: สารบัญ
Part 1 Organizations, Management, and the Networked Enterprise
Part 2 Information Technology Infrastructure
Part 3 Organizational and Management Support Systems for the Digital Firm
Part 4 Building and Managing Information Systems