Welcome to the new edition of Business! This revision by Ricky Griffia and Ronald Ebert continues the tradition of "Doing the Basics Best". Cutting-edge firsts, up-to-date issues shaping today's business world, and creative pedagogy help students build a solid foundation of business knowledge
Key Features of the NEW, Eighth Edition
Business Accountability
Accountability for business behavior is a significant public concern and, accordingly, is a prominent theme throughout this eighth edition of Business. Each chapter features a boxed example of accountability issues currently confronting real companies. Examples include citizens' questioning the justification for socially (ir) responsible behavior, (in) effective performance, and (un) ethical behavior, and the firms'accountability to large numbers of diverse constituents. The text material itself also considers the role of accountability as it relates to the subject matter in each chapter of the book.
1 C U.S. Business System 2
2 Understanding the Environments of Business 26
3 Conducting Business Ethically and Responsibly 56
4 Understanding Entrepreneurship and New Ventures 88
5 Understanding the Global Context of Business 120
6 Managing the Business Enterprise 150
7 Organizing the Business Enterprise 180
8 Managing Human Resources and Labor Relations 208
9 Motivating and Leading Employees 238
10 Understanding Marketing Processes and Consumer Behavior 268