The book now opens with a dynamic prologue that establishes the four basic perspective form which students can approach business--as an employee, as an owner or boss, as a customer, and as an investor. We return to the various personalities and companies introduced in the porlogue at relevant points throughout the book, adding further relevance to chapter material.
Part 1: The Contemporary Business World
Part 2: The Business of Managing
Part 3: People in Organizations
Part 4: Principles of Marketing
Part 5: Managing Information
Part 6: Financial Issues