รูปภาพสินค้า รหัส9780131364912
9780131364912
For undergraduate and graduate courses on marketing high-tech products.
ผู้เขียนJakki Mohr, Sanjit Sengupta, Stanley Slater

ส่วนลด 0 %
ราคาปก 860.00 บาท
ราคาสุทธิ 860.00 บาท
Bookmark and Share
รายละเอียดหนังสือ
รหัสสินค้า: 9780131364912
จำนวน: 574 หน้า
ขนาดรูปเล่ม: 206 x 253 x 20 มม.
น้ำหนัก: 1105 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education Indochaina Ltd. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 3 เดือน -- ปี 2010
:: เนื้อหาโดยสังเขป
For undergraduate and graduate courses on marketing high-tech products. Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
:: สารบัญ
Chapter 1 Introduction to World of High Technology Marketing
Chapter 2 Strategic Market Planning in High-Tech Firms
Chapter 3 Culture and Climate Considerations for High-Tech Companies
Chapter 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction
Chapter 5 Partnerships/Alliances and Customer Relationship Marketing
Chapter 6 Marketing Research in High-Tech Markets
Chapter 7 Understanding High-Tech Customers
Chapter 8 TECHNOLOGY AND PRODUCT MANAGEMENT
Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets
Chapter 10 Pricing Considerations in High-Tech Markets
,etc.