The book you are holding, International Business: Strategy, Management, and the New Realities, is a component of an innovative educational system we have been developing over the past several years. The system represents an in an innovative and exciting approach to teaching international business. The insights we gained from comprehensive research and discussions with hundreds of practitioners, students, and faculty have been attempts to impart the core body of knowledge in international business in an interesting and lively manner.
Our teaching system works from the ground up, where cases, excercises, and management skill builders are seamlessly integrated and matched to the topics covered in each chapter.
Part I: Foundation Concepts
Part 2 The Environment of International Business
Part 3 Strategy and Opportunity Assessment for the International Environment
Part 4 Entering and Operating in International Markets
Part 5 Functional Area Excellence