As you prepare for managerial careers, the environment that you will face will undoubtedly be very different from the one managers faced a decade ago, or the one facing you as you read this preface. In response, each of the business disciplines is equipping its students with new tools and techniques.
Accounting and operations management majors learn how computing power has given them the ability to analyze financial information that provides new insights into operational and financial performance. Finance majors learn to appreciate the latest trading techniques in derivative markets. Human resource majors are learning how to assess programs and strategize how a planned global expansion will affect an organization's human resource needs. Marketing majors learn how scanner data can be analyzed so that they can better understand customer needs and preferences.
Part 1 Personal Skills
Part 2 Interpersonal Skills
Part 3 Group Skills
Part 4 Specific Communication Skills