New to this Edition
We are excited about the innovations incorporated into Management 8e! This is truly a textbook for students in today's changing world. We think one of the reasons this book is the market leader is that it has developed a reputation for continually introducing new content. Some of our new cutting-edge topics include:
- Customer service management (Chapters 1 and 2)
- Customer resopnsive cultures (Chapter 3)
- Innovative cultures (Chapter 3)
- LBOBE (Global Leadership and Organizationsl Behavior
Efferctiveness) cross-cultural studies (Chapter 4)
- Ethical leadership (Chapter 5)
- Decision-making biases and errors (Chapter 6)
- Highly erliable organizations (Chapter 6)
- Strategic "rule of three" (Chapter 8)
- First movers (Chapter 8)
- Virtual / network / modular organizations
- Managing Internet gripe sites (Chapter 11)
- Communities of practice (Chapter 11)
- Politically correct communication (Chapter 11)
- The influence of job satisfaction on customer satisfaction
(Chapter 14)
- Social loafing (Chapter 15)
- Employee recognition programs(Chapter 16)
- Stock option programs(Chapter 16)
- Moral leadership (Chapter 17)
- Online leadership
- The heroci leader (Chapter 17)
- Managing earnings (Chapter 18)
- Controlling customer interactions (Chapter 18)
- Corporate governance (Chapter 18)
- Mass customization (Chapter 19)
Part 1 Introduction
part 2 Defining the Manager's Terrain
part 3 Planing
Part 4 Organizing
Part 5 Leading
Part 6 Controlling