รูปภาพสินค้า รหัส9780131115927
9780131115927
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ผู้เขียนJerald Greenberg, Robert A. Baron

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รหัสสินค้า: 9780131115927
จำนวน: 691 หน้า
ขนาดรูปเล่ม: 216 x 274 x 25 มม.
น้ำหนัก: 1475 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall Ptr 
พิมพ์ครั้งล่าสุด:ครั้งที่ 8 เดือน -- ปี 2003
:: เนื้อหาโดยสังเขป
For undergraduate and graduate courses in Organizational Behavior and Organizational Psychology in Management and Psychology departments.

This text takes a balanced approach to Organizational Behavior by blending theory, practice and research, including classic and contemporary concepts and integrating skills coverage. Each chapter is framed by 2 cases.

Features
NEW - New skills-based exercises—Four exercises at the end of each chapter in a section called “Developing OB Skills.”
- Helps students to think about the material critically and practically. Provides students with Individual, Group, Web-Surfing, and Practicing OB exercises.
NEW - End-of-chapter questions—Three sets of questions in a section called “Points to Ponder”: Questions for Review, Experiential Questions, and Questions to Analyze.
- Helps instructors accomplish various pedagogical goals. Allows students to self-test, think about their own experiences with OB, and challenges them to consider the material in a highly analytical way.
NEW - “OB in an E-World” boxes—Included in each chapter; pay special attention to the role of OB in Internet-based businesses.
- Shows students that OB goes beyond traditional views of management.
“How to Do It” sections—Provided in each chapter; explain how to implement particular ideas shown in the text.
- Gives students real-life specific advice.
“Best Practices” sections—In each chapter; highlight the successful application of OB practices in various companies.
- Shows students how effective OB applications are.
Current and cutting-edge research topics—Include employee support policies; innovative rewards systems; practical, emotional, and cognitive intelligence; procedural justice; dispositional model of job satisfaction; high-performance teams; video-mediated communication; and goal-framing effects.
- Provides students with up-to-date information about current business practices.
International examples—Highlight the global nature of today's business world.
- Exposes students to different cultures, allowing them to see how culture affects business strategy.

:: สารบัญ
Part 1 Introduction to Organizational Behavior
Part 2 Basic Human Processes
Part 3 The Individual in the Organization
Part 4 Group Dynamics
Part 5 Influencing Others
Part 6 Organizational Processes
Appendix