This text is designed for upper-level undergraduate courses and first-year MBA courses in managerial economics and applied economics . Very often, we have found that MBA student enter the managerial economic courses with varying degrees of preparation for the subject. The first two chapter are general introduction to economics and economic reasoning, and chapter 3 reviews the basic elements of supply and demand theory . The appendix to chapter 2 reviews the mathematics that can be used to help explain the material in selected chapter . We have purposely limited the use of calculus in this text . Thus, this appendix is intended primarily for those instructors and students who desire the economy of expression gained by using calculus and who want a general review of this mathematical technique . In addition, we have included brief mathematical technique appendices at the end of as well as within selected chapters.
Chapter 1 Introduction
Chapter 2 The Firm and Goals
Chapter 3 Supply and Demand
Chapter 4 Demand Elasticity
Chapter 5 Demand Estimation
Chapter 6 Forecasting
Chapter 7 The Theory and Estimation of Production
Chapter 8 The Theory and Estimation of Cost
Chapter 9 Pricing and Output Decisions: Perfect Competition and Monopoly
Chapter 10 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
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