This, then, was the mandate for the first edition of integrated Advertising, Promotion, and Marketing Communications: Provide a true integrated marketing communications text that integrated student projects that were so necessary for the course and that integrated supplements use to teach the course. Hopefully we have accomplished this by providing an integrated text, building a running project into every chapter, and providing commercial software to bring this project to fruition, and putting together a supplements package ourselves.
Part 1 The IMC Foundation
Part 2 IMC Advertising Tools
Part 3 IMC Promotional Tools
Part 4 IMC Integraton Tools