This tenth edition of an introductory business text features chapter vignettes, video cases and exercises, exercises in creating a business plan keyed to BusinessPlanPro software, and case studies of competing companies in the same industry. A greater emphasis on e-business is achieved in this edition with chapter sections on e-business, boxes on differences between e-business and traditional business, case material on e-businesses, and Internet exercises. Mescon is professor of management and chair of Private Enterprise at the Andrew Young School of Policy Studies, Georgia State University.
I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY.
1. Fundamentals of Business and Economics.
Component Chapter A. Fundamentals of the Internet and E-Commerce.
2. Ethics and Social Responsibilities of Business.
3. Global Business.
II. STARTING AND EXPANDING A SMALL BUSINESS.
4. Small Business, New Ventures, and Franchises.
5. Forms of Business Ownership and Business Expansion.
III. MANAGING A BUSINESS, INFORMATION SYSTEMS, AND PRODUCTION.
6. Functions and Skills of Management.
7. Organization, Teamwork, and Communication.
8. Technology and Information Management.
9. Production of Quality Goods and Services.
IV. MANAGING EMPLOYEES.
10. Motivation, Today's Work Force, and Employee-Management Relations.
11. Human Resources Management.
V. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS.
12. Fundamentals of Marketing and Customer Satisfaction.
13. Product and Pricing Strategies.
14. Distribution Strategies.
15. Promotional Strategies.
VI. MANAGING ACCOUNTING AND FINANCIAL RESOURCES.
16. Accounting.
17. Financial Management and Banking.
18. Securities.
VII. FOCUSING ON SPECIAL TOPICS IN BUSINESS.
Component Chapter B: Business Law, Taxes, and the U.S. Legal System.
Component Chapter C: Risk Management and Insurance.
Component Chapter D: Careers in Business and the Employment Search.