GLOBAL MANAGEMENT helps students develop global vision and management skills at the organizational,strategic,and interpersonal level.
GLOBAL MANAGEMENT emphasizes how culture interacts with other national and international factors to affect managerial process and behavior.
GLOBAL MANAGEMENT illustrates current developments and trends through;
Chapter opening profiles featuring Nokia's China Strategy or the results of the Daimler-Chrysler alliance.
Comparative Management in Focus sections that give in-depth coverage of selected topics in specific countries such as"Negotiating with the Chinese".
Global IT Applications show how many companies are using the internet to enhance their communications, marketing, and sales.
Part 1. The global manager's environment
Part 2. The cultural context of Global Management
Part 3. Formulating and implementing strategy for
international and global operations
Part 4. Global Human Resource management