MANAGERIAL ECONOMICS, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Painstaking actions have been taken to ensure the accuracy, currency, and relevancy of the new edition.
Professors Petetrsen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles.
Part 1 Getting Started
Part 2 Demand
Part 3 Prodction and Costs
Part 4 Market Structure
Part 5 Pricing Decisions
Part 6 Risk And Capital Budgeting
Part 7 Technological Change And Location Theory
Part 8 Business Decissions And Government