This Global Edition has been developed specifically for its international readers. Revised and updated throughout, it examines the latest business practice an developments, and illustrates them with the most up to date and engaging examples available from around the world.
This Global Edition includes: Thoroughly updated examples throughout the text providing a wealth of information about companies of all sizes, from a range of industries, and from around the world. New and revised features such as Spotlight on Small Business, Making Ethical Decisions, Legal Briefcase, Thinking Green and Beyond Borders cover a spectrum of top0ical issues in contemporary business. A new Social Media in Business feature considering the impact social media has on the way business operates.
Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments
Part 2 Business Ownership: Starting a Small Business
Part 3 Business Management: Empowering Employees to Satisfy Customers
Part 4 Management of Human Resources: Motivating Emp0loyees to Produce Quality Goods and Services
Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Part 6 Managing Financial Resources
- Bonus Chapters