รูปภาพสินค้า รหัส9780077108618
9780077108618
-
ผู้เขียนDavid Smith

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รหัสสินค้า: 9780077108618
จำนวน: 315 หน้า
ขนาดรูปเล่ม: 189 x 248 x 19 มม.
น้ำหนัก: 720 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
:: เนื้อหาโดยสังเขป
Exploging Innovation is a Lively and accessible text aimed primarily at undergraduates, But with scope for use on postgraduate courses. With a focus on student needs, the text covers the core aspects of Innovation and provides the tools need for analysis.

Key Features:

Student focused: This is a seminar-friendly book buit around a series of engaging in-depth case studies. The text is pedagogically rich, with mini-case studies distributed throughout, and discussion questions and assignments at the end of each chapter. This stimulates students activity and discussion.

Structure: The logical four-part structure provides a focus for the innovation curriculum, While individual chapters introduce concepts, make sense of them through theory and then broaden out to examine pratical applications. This allows students to both understand innovation and place it in a wider contex.

Respirces: This text provides details of other resources, from books and articles to films and websites, which can be used to explore innovation in greater depth as part of research for student projects, preparation for seminars and the completion of assignments.
:: สารบัญ
Part I What is Innovation?
Part II What does Innovation Involve?
Part III How do you Manage Innovation?
Part IV How do you Foster Innovation?