You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Principle 1: Make It Your Own
Principle 2: Everything Matters
Principle 3: Surprise and Delight
Principle 4: Embrace Resistance
Principle 5: Leave Your Mark
"Proven ideas and strategies you can apply immediately."
--Brian Tracy, bestselling author of Million Dollar Habits--
"Keen insight on the transfornational power of Starbucks."
--Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts!--
"Starbucks has been a terrific business partner for Johnson Development Corporation. Dr. Michelli offers keen insights into how Starbucks partners, from the store level to corporate leadership, create unique and powerful experiences for staff, customers, and communities. Get this book make a difference."
--Earvin "Magic" Johnson,
NBA All-Star, chairman and CEO of Johnson Development Corporation--