The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of "how to" embark on a new venture in a logical manner.
Comprehensive cases at the end of the text have been hand picked by the authors to go hand in hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Part 1 The Entrepreneurial Perspective
Part 2 From IDEA to the Opportunity
Part 3 From the Opportunity to the Business Plan
Part 4 From the Business Plan to Funding the Venture
Part 5 From Funding the venture to Launching, Growing, And Ending the New Venture
Part 6 Cases