รูปภาพสินค้า รหัส9780071326216
9780071326216
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ผู้เขียนDonald J. Bowersox, David J. Closs, M. Bixby Cooper, John C. Bowersox

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รหัสสินค้า: 9780071326216
จำนวน: 496 หน้า
ขนาดรูปเล่ม: 200 x 253 x 14 มม.
น้ำหนัก: 835 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2012
:: เนื้อหาโดยสังเขป
The Fourth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm's Supply Chain Strategy and Operations. The framework of Supply Chain Management is initially presented thereby creating a foundation for in depth study of the five logistics operational components in Part Two. Challenges and strategies related to design and operational integration of logistics within a global supply chain are discussed in Part three. Part Four focuses on administrative challenges related to cross organizational collaboration, performance measurement, and concludes with the challenges of managing risk and achieving sustainability.

An essential feature of the overall presentation is the integration of topical materials and examples into the Supply Chain Logistics value creation process. Text materials are supported by study and challenge questions as well as contemporary cases. The overall presentation integrates the discussion of information technology throughout the text. Illustrations and examples highlight how firm's deal with operational challenges and use logistics performance to gain competitive advantage.
:: สารบัญ
Part 1 Supply Chain Logistics Management
Part 2 Supply Chain Logistics Operations
Part 3 Supply Chain Logistics Design
Part 4 Supply Chain Logistics Administration

- Epilogue
- Problems
- Cases