รูปภาพสินค้า รหัส9780071317009
9780071317009
-
ผู้เขียนA. J. Strickland III, John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson

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รหัสสินค้า: 9780071317009
จำนวน: 912 หน้า
ขนาดรูปเล่ม: 201 x 253 x 31 มม.
น้ำหนัก: 1555 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill/Irwin 
พิมพ์ครั้งล่าสุด:ครั้งที่ 18 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on target content, and give every chapter a major facelift.

While this 18th edition retains the same 12 chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real world strategic management. Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. 25 of the 28 cases are brand new or extensively updated for this edition.

The selection of cases is diverse, timely, and thoughtfully crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. Many cases involve high profile companies. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
:: สารบัญ
Part 1 Concepts and Techniques for Crafting and Executing Strategy
Section A : Introducton and Overview
Section B : Core Concepts and Analytical Tools
Section C : Crafting a Strategy
Section D : Executing the Strategy

Part 2 Cases in Cdrafting and Executing Strategy
Section A : Cdrafting Strategy in single-Business Companies
Section B : Cdrafting Strategy in Diversified Companies
Section C : Inplementing and Executing Strategy
Section D : Ethics and Social Responsibility