รูปภาพสินค้า รหัส9780071314763
9780071314763
One of the most exciting new features is the integration of YouTube videos into the learning process, a feature that will certainly enhance student interest and retention.
ผู้เขียนBradley R. Schiller

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รหัสสินค้า: 9780071314763
จำนวน: 416 หน้า
ขนาดรูปเล่ม: 215 x 275 x 15 มม.
น้ำหนัก: 860 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 9 เดือน -- ปี 2014
:: เนื้อหาโดยสังเขป
This ninth edition contains an abundance of new material. One of the most exciting new features is the integration of YouTube videos into the learning process, a feature that will certainly enhance student interest and retention. More about this in a moment. As for the text itself, although the structure of the text is unchanged, the content has been extensively refreshed.

All of the statistics have been updated. New problems and discussion questions have been added to every chapter. In all, there are 95 (!) new end of chapter problems and 30 new questions for discussion. New cartoons and photos have also been added. And new examples, illustrations, and 30 new News Wires appear throughout as well. The chapter end summaries, questions for discussion, and problems are all keyed to chapter opening learning objectives, in addition to the supplementary material, which includes the Test Bank, Instructor's Resource Manual, and Student Study Guide.
:: สารบัญ
Section 1 Basics
- The Challenge of Economics
- The U.S. Economy
- Supply and Demand

Section 2 Microeconomics
- Consumer Demand
- Supply Decisions
- Competition
, etc.

Section 3 Macroeconomics
- The Business Cycle
- Aggregate Supply and Demand
- Fiscal Policy
, etc.

Section 4 International
- International Trade