Here are some of our major changes for the Fourth Edition:
- Ten of the 13 opening Learning from Mistakes "Minicases" that lead off the chapters are totally new.
- Four to sex "Reflecting on Career Implications" for each chapter.
- Approximately a dozen key tearms for each chapter are defined in the margins of the pages.
- Content has been broken out into art or tables to aid learning and improve the visual appeal of our chapters.
- The addition of two detailed experiential excercises in the Company deals with managers facing a retrenchment situation in which they
have to determine a "rank order of layoff"
Part 1 Strategic Analysis
Part 2 Strategic Formulation
Part 3 Strategic Implementation
Part 4 Case Analysis