รูปภาพสินค้า รหัส9780071285612
9780071285612
-
ผู้เขียนGareth R. Jones, Jennifer M. George

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รหัสสินค้า: 9780071285612
จำนวน: 805 หน้า
ขนาดรูปเล่ม: 205 x 253 x 24 มม.
น้ำหนัก: 1465 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 5 เดือน -- ปี 2008
:: เนื้อหาโดยสังเขป
Contemporary Management by Jones and George distinguishes itself through its authorship, comprehensive, current contents, rich and relevant examples and applications and experiential exercises provided in every single chapter. The cutting-edge 5th Edition continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of examples from small, medium, and large companies it shows the reader how those ideas are used by practicing managers. A hallmark of this text is its focus on the "Manager as a Person," which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems.
:: สารบัญ
Part One: Management
1 Managers and Managing
2 The Evolution of Management Thought
3 Values, Attitudes, Emotions, and Culture: The Manager as a Person

Part Two: The Environment of Management
4 Ethics and Social Responsibility
5 Managing Diverse Employees in a Multicultural Environment
6 Managing in the Global Environment

Part Three: Decision-Making, Planning, and Strategy
7 Decision Making, Learning, Creativity, and Entrepreneurship
8 The Manager as a Planner and Strategist
9 Value Chain Management: Functional Strategies for Competitive Advantage

Part Four : Organizing and Controlling
10 Managing Organizational Structure and Culture
11 Organizational Control and Change
12 Human Resource Management

Part Five: Leading Individuals and Groups
13 Motivation and Performance
14 Leadership
15 Effective Groups and Teams

Part Six: Managing Critical Organizational Processes
16 Promoting Effective Communication
17 Managing Conflict, Politics, and Negotiation
18 Using Information Technology to Increase Performance