รูปภาพสินค้า รหัส9780071257329
9780071257329
-
ผู้เขียนDavid L. Anderson, Gerald V. Post

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รหัสสินค้า: 9780071257329
จำนวน: 604 หน้า
ขนาดรูปเล่ม: 215 x 275 x 22 มม.
น้ำหนัก: 1265 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2006
:: เนื้อหาโดยสังเขป
About the Book

Features That Focus on Solving Problems
- What you will learn in this chapter. A series of questions
highlight the important is sues.
- Lead Case. An introductory, real-world case illustrates the
problems explored in the chapter.
- Trends. Sidebar boxes present the major changes, brief
history, or trends that affect the topics in the chapter.
- Reality Bytes. Brief applications, mini-case, and discussions
emphasize a specific point and highlight international issues,
business trends, or ethics. They also illustrate problems and
solutions in the real world.
- Technology Toolboxes. A short example and description of a
software tool that can be used to help managers solve
specific problems. They provide a hands-on example
of specific projects. Students are encouraged to follow the
exercises and use the software tools to build the examples.
- Chapter Summary. A brief synopsis of the chapter highlights—
useful when reviewing for exams.
- A Manager’s View. A short summary of how the chapter
relates to managers and to the overall question of how
information technology can improve management.
- Key Words. A list of words introduced in the chapter. A full
glossary is provided at the end of the text.
- Review Questions. Designed as a study guide for students.
- Exercises. Problems that apply the knowledge learned in the
chapter. Many utilize common application software to
illustrate the topics.
- Additional Reading. References for more detailed
investigation of the topics.
- Web Site References. Web sites that provide discussions or
links to useful topics.
- Industry-Specific Cases. In-depth discussion of the lead case
and several other companies. Each chapter highlights a
specific industry and compares different approaches to the
problems faced by the firms.
:: สารบัญ
Part One Information Technology Infrastructure
Part Two Operations
Part Three Tactics and Strategies
Part Four Organizing Businesses and Systems