This book is designed to be a primary text for courses in the strategic management of innovation and new product development. Such courese are frequently taught in both business and engineering programs; programs; thus, this book has been written with the need of business and engineering students in mind. For example,Chapter Six ( Defining the Organization's Strategic Direction) provides basic strategic analysis tools with wich business students may aleady be familiar,but which may be unfamiliar to engineering students. Similary, some of the material in Chapter 10 ( Managing the New Product Development Process) on computer-aided design or quality function deployment may ge review material for information system studentd or engineering students, while being new to management students. Thouh the chapters are desgned to have an intuitive order to them "buffet style" if they prefer.
1. Introduction
2. Source of Innovation
3. Types and Patterns of Innovation
4. Standards Battles and Design Dominance
5. Timing of Entry
6. Defining the Organization's Stragegic Direction
7. Choosing Innovation Projects
8. Collaboration Strategies
9. Protecting Innovation
10. Organizing for Innovation
,etc.