รูปภาพสินค้า รหัส9780071244190
9780071244190
-
ผู้เขียนLynda M. Applegate, F. Warren McFarlan, Robert D. Austin

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รหัสสินค้า: 9780071244190
จำนวน: 567 หน้า
ขนาดรูปเล่ม: 185 x 231 x 25 มม.
น้ำหนัก: 965 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 7 เดือน -- ปี 2007
:: เนื้อหาโดยสังเขป
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
:: สารบัญ
MODULE ONE BUSINESS IMPACTS
- Chapter 1 IT and Strategy
- Chapter 2 IT and Organization
- Chapter 3 Extending the Enterprise
- Chaptre 4 Making the Case for IT
MODULE TWO MANAGING INFRASTRUCTURE AND OPERATIONS
- Chapter 5 Understanding Internetworking Infrastructure
- Chapter 6 Assuring Reliable and Secure IT Services
- Chapter 7 Managing Diverse IT Infrastructures
MODULE THREE LEADERSHIP ISSUES
- Chapter 8 Organizing and Leading the IT Function
- Chapter 9 Managing IT Outsourcing
- Chapter 10 A Portfolio Approach to Managing IT Projiects
CONCLUSION The Challenges of Managing in a Network Economy Revisited