In each revision we strive to make the new edition more student and faulty friendly. No matter how the instructor chooses to teach-by Iecture or discussion, with written or video cases, with written or video cases, with student projects or not-we're convinced the eighth edition of Business Research Methods will be just right. It's crammed full of all the elements that our reviewers-student and faculty-assure us are essential to a great learning experience in research methods. Here's how we've delivered on the primary goals for the eighth edition.
Part 1 Introduction to Business Research
Part 2 The Design of Research
Part 3 The Sources and Collection of Data
Part 4 Analysis and Presentation of Data