รูปภาพสินค้า รหัส9780071232050
9780071232050
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ผู้เขียนDavid Simchi--Levi, Edith Simchi--Levi, Philip Kaminsky

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ราคาปก 600.00 บาท
ราคาสุทธิ 600.00 บาท
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รหัสสินค้า: 9780071232050
จำนวน: 354 หน้า
ขนาดรูปเล่ม: 204 x 253 x 13 มม.
น้ำหนัก: 705 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 2 เดือน -- ปี 2003
:: เนื้อหาโดยสังเขป
The book is an important contribution and major milestone for the supply chain community. It is the first book that covers a comprehensive breadth of supply chain topics in depth, and addresses the major challenges in this area. It was written by experts from academia and industy who have been researching, consulting, and developing software for supply chain management for many years.

This book includes many classic and new case studies, numerous examples as well as in-depth analyses of some of the technical issues involved in inventory management, network design, and strategic partnering, to name a few. It is therefore an ideal textbook for classes on supply chain management at the undergraduate, Master's, and M.B.A. levels. Since each chapter is self-contained, instructors can pick the chapters they want to use, depending on the length of the class and its requierments. The book comes with two computerized games. The Computerized Beer Game provides an excellent instructional tool that engages studenes in managing a supply chain and provides a starting point for discussing the value of information in the supply chain, strategic partnering, centralized decision making, and so forth. The Risk Pool Game allows students to gain insight on an important concept in supply chain management, called risk pooling. The authors have been most creative in using games to motivate and expose students to challenging subjects.
:: สารบัญ
1. Intriduction to Supply Chain Management
2. Logistics Network Configurtion
3. Inventory Management and Risk Pooling
4. The Value of Information
5. Supply chain Integration
6. straegic alliances
7. Procurement and Outsourcing Strategies
8. international Issues in Supply Chain Management
9. Coordinated Product and Supply Chain Design
10. Customer Value and Supply Chain Management
11. Information Technology for Supply Chain Management
12. Decision--Support Systems for Supply Chain Management