Retailing is a high tech, global, growth industry that plays a vital economic role in society. Our objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Procter & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a curre3nt, informative, “good read” for student.
As retailing continues to evolve and change, so do the ways in which we communicate to our students. We are very excited to introduce Connect Marketing for Retailing Management, 8e. While you may have seen Connect Marketing with other McGraw-Hill products, this is the first time it is offered for Retailing Management. Students will find lectures, practice materials, and eBook links for each chapter. A grade management system makes its use easy for the instructor. Lauren Skinner Beitelspacher, Ph.D., University of Alabama at Birmingham, is our digital coauthor, overseeing and leading the development of this exciting new addition to our package.
Section 1 The World of Retailing
Section 2 Retailing Strategy
Section 3 Merchandise Management
Section 4 Store Management
Section 5 Cases