Charles Hill's "Global Business Today", has become an established text in the International Business market for several key reasons: it is comprehensive and up to date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on managerial implications, it makes important theories accessible and interesting to students, and it incorporates ancillary resources that enliven the text and make it easier to teach.
The success of the first six editions of "Global Business Today" has been based in part upon the incorporation of leading edge research into the text, the use of the up to date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT, so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
- PREFACE
PRAT One : Introduction and Overview
Chapter One : Globalization
PART Two : Country Differences
Chapter TWo : National Differences in Political Economy
Chapter Three : Differences in Culture
Chapter Four : Ethics in International Business
PART Three : Cross-Border Trade and Investment
Chapter Five : International Trade Theory
Chapter six : The Political Economy of International Trade
Chapter Seven : Foreing Derector Integration
Chapter Eight : Regional Economic Integration
PART Four : Global Money System
Chapter Nine : The Foreing Exchange Market
Chapter Ten : The International Monetary System
PART Five : Competing in a Global Marketplace
Chapter Eleven : The Strategy of International Business
Chapter Twelve : Entering Foreing Markets
Chapter Thirteen : Exporting, Importing, and Countertrade
Chapter Fourteen : Global Production, Outsourcing, and Logistics
Chapter Fifteen : Global Marketing and R&D
Chapter Sixteen : Global Human Resource Management
- Glossary
- Endnotes
- Index
- World Map
- Acronyms
- Countries and Their Capitals