What can be said about the new, globalized, borderless economy facing international managers today and in the future that has not already been said before? Perhaps only this-uncertanty. When we first conceived the need for an international management text well over 10 years ago, we were operating from a premise of unlimited world economic growth and opportunity. Then came the implosion of Eastern Europe, the economic crsis in Southerst Asia, the bursting of the dot-com bubble, and then 9/11 that left the world never the same. The result of these defining events has been a roller-coaster ride for international managres around the world.
Going into this fifth edition, the premise has changed from unlimited growth to uncertainty and caution, but importantly, the permise of opportunity in global business remains unchanged. The uncertain economy and increasing geopolitical complexity simply levels the playing field for managers around the world. How managers respond, how manage and turn the increasing threats into opportunities, becomes vital to success in today's environment.
Part 1. Environmental Foundation
Part 2. The Role of Culture
Part 3. International Strategic Management
Part 4. Organizational Behavior and Human Resource Management