รูปภาพสินค้า รหัส9780071195591
9780071195591
-
ผู้เขียนFred Luthans, Richard M. Hodgetts

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รหัสสินค้า: 9780071195591
จำนวน: 628 หน้า
ขนาดรูปเล่ม: 217 x 276 x 20 มม.
น้ำหนัก: 1370 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 5 เดือน -- ปี 2003
:: เนื้อหาโดยสังเขป
What can be said about the new, globalized, borderless economy facing international managers today and in the future that has not already been said before? Perhaps only this-uncertanty. When we first conceived the need for an international management text well over 10 years ago, we were operating from a premise of unlimited world economic growth and opportunity. Then came the implosion of Eastern Europe, the economic crsis in Southerst Asia, the bursting of the dot-com bubble, and then 9/11 that left the world never the same. The result of these defining events has been a roller-coaster ride for international managres around the world.

Going into this fifth edition, the premise has changed from unlimited growth to uncertainty and caution, but importantly, the permise of opportunity in global business remains unchanged. The uncertain economy and increasing geopolitical complexity simply levels the playing field for managers around the world. How managers respond, how manage and turn the increasing threats into opportunities, becomes vital to success in today's environment.
:: สารบัญ
Part 1. Environmental Foundation
Part 2. The Role of Culture
Part 3. International Strategic Management
Part 4. Organizational Behavior and Human Resource Management