This edition reflects and addresses these revolutionary developments. This new edition aims to achieve two important goals. The first is to provide continuity and refinements in terms of conceptual apporoach. We think this is important because it allows in structors to build further on their intellectual intellectual capital investments and deepens their ability to consider new developments and strategy questions in a framework of cumulative knowledge development.
The second goal is to provide change in terms of teachin material to reflect the evolving reality of technological innovation in leading companies and industries. We think this is important to help instructors maintain their courses up to date and to stimulate their own interest as well as that of their students. Consequently, the third edition maintains and enhances the conceptual framework developed for the second edition. The power of that framework is demonstrated by its ability to integrate important new theoretical ideas, such as those related to "disruptive technologies " At the same time, the teaching material for the third edition is almost completely new. Many new cases and industry notes that have been developed during 1994-1999 are included in the new edition.
Part 1 Introduction: Integrating Technology and Strategy
Part 2 Design and Evolution of Technology Strategy
Part 3 Enactment of Technology Strategy: Developing the Firm's
Innovative Capabilities
Part 4 Enactment of Technology Strategy: Creating and
Implementing a Development Strategy
Part 5 Conclusion: Innovation Challenges in Established Firms