Internet Marketing Readings and Online Resources is an interactive learning system that leverages the best of offline and online material to deliver a dynamic, high-impact learning experience. Course content is organized into 11 book chapters supported by 11 online modules that tie directly to the reading. Topics include:
- Conceptual foundations of network navigation
- E-Tailing
- Consumer behavior and shopping agents
- Business-to-business marketing on the Web
- Internet market research
- The Internet and international marketing
- The Internet and public policy
- The Internet and information economics
Chapter 1 Introduction to Internet Marketing
Chapter 2 Conceptual Foundations of Internet Marketing
Chapter 3 Business-to-Consumer Internet Marketing
Chapter 4 Shopping Agents and Consurmer Behavior
Chapter 5 Internet Marketing Communications
Chapter 6 Interactivity and Community
Chapter 7 Business-to-Business Internet Marketing
Chapter 8 Internet Marketing Research
Chapter 9 The Internet and International marketing
Chapter 10 The Internet and Public Policy
,etc.