Discover a wealth of information outside of the classroom and maximize your learning by using the wealth of multimedia resources offerd by Etzel's text-specific website. Not only will you be able to access additional information about the Marketing book, but you can evaluate your understanding of the chapter material by working out additional text exercises and taking sample quizzes.
This site also features:
- Articles. Bring marketing concepts to life by reading relevant articles from today's leading business periodiacal, Business Week.
- Current Events. Keep up to date with this organized and comprehensive listing of the latest marketing news and current event topics.
- Carrer Rsources. Check out the profiles of successful marketing professionals and access links ti internship opportunities, rusume building skills, and job-reated websites.
- Cyber Cases. Solve a variety of marketing dilemmas by using actual corporate website links to research companies and their business practices
- You Make the Call. Decide which marketing theory should be applied to "real-world" marketing decisions for your chance to win a prize!
Part I The Field of Marketing
Chapter 1 An Overview of Marketing
Chapter 2 The Dynamic Marketing Environment
Chapter 3 Global Markets and Marketing
Part II Identifying and Selecting Markets
Chapter 4 Consumer Markets and Buying Behavior
Chapter 5 Business Markets and Buying Behavior
Chapter 6 Market Segmentation, Targeting, and Positioning
Chapter 7 Marketing Research and Market Information
Part III Product
Chapter 8 Product Planning and Development
Chapter 9 Product-Mix Strategies
Chapter 10 Brands, Packaging, and Other Product Features
,etc.