รูปภาพสินค้า รหัส9780071180320
9780071180320
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ผู้เขียนCurtis W. Cook, Phillip L. Hunsaker

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รายละเอียดหนังสือ
รหัสสินค้า: 9780071180320
จำนวน: 682 หน้า
ขนาดรูปเล่ม: 204 x 254 x 23 มม.
น้ำหนัก: 1290 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 3 เดือน -- ปี 2001
:: เนื้อหาโดยสังเขป
A textbook should hold the interest of the reader and draw him or her into learning the subject field. It should also make the instructor look good, first for selecting an inviting and useful text, and second in providing rich pedagogical features and ancillary support. The popular success of the two earlier editions of Management and Organizational Behavior was a great stimulus as we reformulated this third edition, encouraged that it will succeed for the student learner and the instructor.

Our orginal academic goal was to pioneer a blended text between what historically has been taught as two separate fields-management plus organizational behavior (OB). We assumed two external forces would drive convergence of the fields: (1) curriculum reform encouraged by the AACSB-The International Association for Management Education, combined with (2) business expectations that students graduate with applied behavioral skills and a grounded understanding of how organizations function.
:: สารบัญ
Part 1 What Managers and Oragnizations Do
Part 2 Managing People
Part 3 Managing Behavior Between People
Part 4 Leadership practices
Part 5 Managing Change
Part 6 Appendix