รูปภาพสินค้า รหัส9780071169677
9780071169677
-
ผู้เขียนHenry C. Lucas, Jr.

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ราคาสุทธิ 375.00 บาท
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รหัสสินค้า: 9780071169677
จำนวน: 730 หน้า
ขนาดรูปเล่ม: 188 x 234 x 22 มม.
น้ำหนัก: 1130 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 7 เดือน -- ปี 2000
:: เนื้อหาโดยสังเขป
Information technology surrounds you--on your capus and in local businesses. When you order merchandise over the telephone, chances are your sales repressentative is using an information system to check inventory and to trigger the ship ment of your goods. Increasingly you will order products using the Internet, dispensing with the telephone and becoming a participant in electronic commerce. When you use an automatic teller machine, make an airline reservation, or rent a car, information technology (IT) is working for you again.

Information technology is pervasive in modern organizations--from the largest manufacturing firms to your corner drugstore, and the stakes are high, as businesses confronted with golobal competition strive to succeed. Some organizations will flourish; others will fail. Those that succeed will understand how to use and manage information technology to their and vantage.
:: สารบัญ
1. Using technology to transform the organization
2. Interpreting and understanding information
3. Information Technology in perspective
4. The impact of information technology on the organization
5. Strategic issues of information technology
6. International business and information technology
7. The fundamentals
8. A Proliferation of computers
9. Software is the key Database management
10. Communications
etc.