The second edition of Strategic Management of Technology and innovation continues to take the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but addresses the interaction between the different levels of general management-for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.
The book's new structure reflects a conceptual framework rooted in evolutionary theories of technology, strategy, and organization that have become prominent during the past several years. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminal readings and case studies. Most of the cases deal with recent events and situations, but some "classics" have been retained because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
1. Introduction: Integrating Technology and Strategy
2. Design and Evolution of Technology strategy
3. Enactment of Technology Strategy--Developing the Firm's
Innovative Capabilities
4. Enactment of Technology Strategy---Creating & Implementing a Development Strategy
5. Conclusion: Innovation Challenges in Established Firms