Media in the Digital Age
The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media--history,organization,ownership, economics,feedback,and career.New to this edition is a section on the impact of the digital age in each media chapter.
The Enhanced Media package accompanying this textbook gives students more access to learning and research aids.
Part 1 The Nature and History of Mass Communication
Part 2 Print Media
Part 3 Electronic Media
Part 4 Specific Media Professions
Part 5 Regulation of the Mass Media
Part 6 Impact