Global Business Today is intended for the first international business course at either the under-graduate or the MBA level. My goal in writing this book has been to set a new standard for international business textbooks: I have attempted to write a book that (1) is comprehensive and up-to-date, (2) goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) maintains a tight, integrated flow between chapter, (4) focuses on managerial implications, and (5) makes important theories accessible and interesting to students.
This textbook does all these things. Too many other textbooks pay scant attention to the strategies and structures of international businesses and to the implications of international business for firms' various functions. This omission is a serious deficiency, because the students in these international business courses will soon be international managers, and they will be expected to understand the implications of international business for their organization's strategy, structure, and functions. This book pays close attention to these issues.
Part 1 Globalization
Part 2 Country Differences
Part 3 Cross-Border Trade and Investment
Part 4 Global Money System
Part 5 Competing in a Global Marketplace