รูปภาพสินค้า รหัส9780071115483
9780071115483
This international student edition is not to be sold or purchased in North America and contains content that is different from its North American v
ผู้เขียนJennifer M. George, Gareth R. Jones

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รหัสสินค้า: 9780071115483
จำนวน: 728 หน้า
ขนาดรูปเล่ม: 203 x 252 x 27 มม.
น้ำหนัก: 1350 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2006
:: เนื้อหาโดยสังเขป
The fourth edition of Comtemporary Management has been significantly revised to reflect and address these challenges to managers and their organizations. Encouraged by the favorable reception and increasing support for our book, and based on the reactions and suggestions of both users and reviewers, we have added new chapters and altered to respond to the many changes that have been taking place.
:: สารบัญ
Part One
- Chapter One Managers and Managing
- Chapter Two The Manager as a person: Values, Attitudes, Emotions, and Culture

Part Two
- Chapter Three Ethics and Social Responsibility
- Chapter Four Managing Diverse Employees in a Multicultural Environment
- Chapter Five Managing in the Global Environment

Part Three
- Chapter Six The Manager as a Planner and Strategist
- Chapter Seven The Manager as a Decision Maker
- Chapter Eight Value-Chain Management: Functional Strategies to Increase Quality, Efficiency, and Responsiveness to Customers

Part Four
- Chapter Nine Leadership
- Chapter Ten Motivation and Performance
- Chapter Eleven Effective Groups and Teams
- Chapter Twelve Communication
etc.