รูปภาพสินค้า รหัส9780071109512
9780071109512
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ผู้เขียนA. J. Strickland III, John E. Gamble, Arthur A. Thomson, Jr., Arthur A. Thompson, Jr.

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รหัสสินค้า: 9780071109512
จำนวน: 651 หน้า
ขนาดรูปเล่ม: 202 x 254 x 22 มม.
น้ำหนัก: 1235 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
:: เนื้อหาโดยสังเขป
The Objective of this text is to effectively and interestingly cover what every senior-level or MBA student needs to know about crafting and executing business strategies. It features a substantive presentation of core concepts and analytical techniques and a collection of timely and recently published readings that amplify important topics in managing a company's strategy-making, strategy-executing process. The text-readings content works quite well for courses where the instructor wishes to provide students with a foundation in the core concepts and analytical tools of strategic management and a taste of the literature of strategic management before having them tackle a customized set of case and/or a simulation exercise. Two state-of-the-art online strategy simulations, The Business Strategy Game and GLO-BUS, were created expressly as accompanying supplements to this book; either simulation will prove to be an excellent fit with the 13 chapters of this text and the collection of readings.
:: สารบัญ
Part One Concepts and Techniques for Crafting and Executing Strategy
Part Two Readings in Crafting and executing Strategy