รูปภาพสินค้า รหัส9780071109406
9780071109406
-
ผู้เขียนAlan B. Eisner, G. T. Lumpkin, Gregory G. Dess

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รหัสสินค้า: 9780071109406
จำนวน: 984 หน้า
ขนาดรูปเล่ม: 206 x 252 x 35 มม.
น้ำหนัก: 1805 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
:: เนื้อหาโดยสังเขป
In developing Strategic Management and the support materials, we did not, of course, forget the instructors. You certainly have a very challenging (and rewarding) job. And we want to do our best to help you. We provide you with a variety of supplementary materials that should help you in class preparation and delivery. We did not, like many texts, simply summarize the material in the chapters. Instead, we focused our efforts on where we felt that we could add value to your pedagogy. We worked hard to provide you with a complete package that should make your classes relevant, reigorous, and rewarding for both you and your students. We felt it was important to develop all of the supplementary materials ourselves and not farm them out to others as some other textbook authors do. We feel this has helped to ensure a consistent level of quality and consistency in all of the materials.
:: สารบัญ
Part 1 Strategic Analysis
Part 2 Strategic Formulation
Part 3 Strategic Implementation
Part 4 Case Analysis
:: คำนิยม
To my family, Margie and Taylor; my parents, Bill and Mary Dess; and the late Wayne D. Bodensteiner

--Greg--

To my wife, Vicki, and my colleagues at the University of Illinois at Chicago

--Tom--

To my Family, Helaine, Rachel, and Jacob

--Alan--