Selling skills are an asset in any career you choose. The Ninth Edition of ABC's of Relationship Selling through Service teaches selling skills as the basis for enduring, productive business relationships that can benefit any student.
New Features Include:
- The Tree of Business Life feature integrates ethical selling coverage through the book. Beginning with
Chapter 4, the first major section of each chapter focuses on how ethical service builds true
relationships.
- Additional Role-Plays: Extra role-play selling scenarios have been added to provide students with even
more opportunities to perfect their sales approach and customer relationship skills.
- Sales Internet Directory contains the URLs for the Sales World Wide Web Exercises found at the end of
each chapter and for organizations with the largest sales forces in the United States. Resources found in
this directory bring the text exercieses to life and give students ideas about where to begin their sales
careers.
- ACT! Express software is included with all new copies of this text. This tool allows you to learn how to
increase productivity as a professional salesperson. ACT!Express includes: Complete contact and
calendar management; search capabilities; group sorting; activity remiders; and details on basic e-mail
functions.
Part I Selling as a Profession
Part II Preparation for Relationship Selling
Part III The Relationship Selling Process
Part IV Time and Territory Management: Keys to Success