In our veiw, for senior/MBA-level strategy text to qualify as having on-target content, it must:
- Explain core concepts in language that students can grasp and provide examples of their relevance and use by actual
companies.
- Take care to thoroughtly describe the tools of strategic analysis, how they are used, and where they fit into the
managerial process of crafting and executing strategy.
- Be up-to-date and comprehensive, with solid coverage of the landmark changes in competitive markets and company
strategies being driven by globalization and Internet technology.
- Focus squarely on what every student needs to know about crafting, implementing, and executing business strategies in
today's market environments.
- Contain freshly researched, value-adding cases that feature interesting products and companies, illustrate the important
kinds of strategic challenges managers face, link closely to the chapter content, contain valuable teaching points, and
ignite lively class discussions.
Part One Concepts and Techniques for Crafting and Executing Strategy
Part Two Cases in Crafting and Executing Strategy