Robert Frank's "Microeconomics and Behavior" covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to 'think like an economist'.
1. Introduction
2. The theory of consumer behavior
3. The theory of firm and market structure
4. Factorf markets
5. Externalities, public goods, and welfare