- Management concepts are absoluely current and up-to-date, and they are selected for relevance to the large student audience interested in real management problems in local companies. The management concepts are also application to readers with interests in small business and entrepreneurship. The concepts have been enhanced with an easy-to-understand writing style, and many practical examples are woven into the text.
- Case applications, boxed items, photo captions, and end-of-chaptermaterials are heavily oriented toward middle management and supervisory issues in smaller companies and away from the "top management of Fortune 500 companies" perspective applicable to M.B.A. students in select school. Vivid illustrations of real organization issues appeal to people at all levels in companies of all sizes. Not only are these teaching aids current and practical, they reinforce the vision of the book by illustration companies and management situations that student can identify with.
Part 1 Introduction to Management
Part 2 Planning
Part 3 Organizing
Part 4 Leadership
Part 5 Control