รูปภาพสินค้า รหัส9780029129777
9780029129777
-
ผู้เขียนJill Griffin

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ราคาปก 570.00 บาท
ราคาสุทธิ 570.00 บาท
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รหัสสินค้า: 9780029129777
จำนวน: 242 หน้า
ขนาดรูปเล่ม: 161 x 242 x 20 มม.
น้ำหนัก: 510 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกแข็ง 
ชนิดกระดาษ: กระดาษถนอมสายตา 
หน่วย: เล่ม 
สำนักพิมพ์: Lexington Books 
:: เนื้อหาโดยสังเขป
In this book, Jill Griffin outlines the seven stages of customer affinity, beginning with the potential customer--or "suspect" as Griffin calls him--through the stages of first time customer and repeat customer, and ending with the loyal advocate. Gfriffin offers stragtegies for recognizing which customers have the potential to become a firm's advocates and advice on how to movde these customers from one stage to the next.

Whether your business is small or large, product or service-based, retail or wholesale, your success depends on building a loyal clientele. Customer Loyalty details a proven strategy to enhance loyalty and shares the techniques of hundreds of innovative companies, from local plumbers and florists to corporations such as Windham Hill Records, Southwest Airlines, Haley-Davidson, and US West Cellular, who are already working to make their customers more loyal.
:: สารบัญ
1. Customer Loyalty: The Way to Many Happy Returns
2. A Closer Look at Loyalty
3. Growing a Loyal Customer: The Seven Key Stages
4. Turning Suspects into Quallified Prospects
5. Turning Qualified Prospects into First-Time Buyers
6. Turning First-Time Buyers into Repeat Customers
7. Turning Repeat Customers into Loyal Clients
8. Turning Loyal Clients into Advocates
9. Customer Inactivity: How to Prevent It and What to Do When It Strikes
10. How to Develop a Loyalty-Driven Culture in Your Company