Superior companies are innovators. But it is not creativity alone that leads to increased market share, higher return on investment, and greater profit. Rather, success in business in ideas PLUS action. James Bandrowski, in this provocative yet practical book, is the first to explain how to both develop imaginative strategies and get your organization to execute them enthusiastically. Using hunreds of examples, he presents the five-step Creative Planning Process that will help a CEO create and implement a company-wide vision, or assist a division or department chief in setting strategic direction for his or her own unit.
Bandrowski shows how to innovate in every area of the organization-marketing, new product development, manufacturing, quality, human resources, finance, and customer service - at the corporate, division, department, and project levels of a company. He discusses innovation during restructuring, acquisitions, divestitures, and turnarounds.
Part One Imaginative Strategic Thinking
Part Two Make It Happen
Part Three Insightful Strategic Analysis
Part Four Corporate Restructuring