รูปภาพสินค้า รหัส9780071220620
9780071220620
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ผู้เขียนScott A. Snell, Thomas S. Bateman

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รหัสสินค้า: 9780071220620
จำนวน: 663 หน้า
ขนาดรูปเล่ม: 217 x 276 x 24 มม.
น้ำหนัก: 1585 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill/Irwin 
พิมพ์ครั้งล่าสุด:ครั้งที่ 9 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Bateman and Snell's "Management: Leading & Collaborating in a Competitive World" is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing. Bateman/Snell's results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment, there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the 'bottom line' with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.
:: สารบัญ
Part 1 Foundations of Management
Part 2 Planning: Delivering Strategic Value
Part 3 Organizing: Building a Dynamic Organization
Part 4 Leading: Mobilizing People
Part 5 Controlling: Learning and Changing